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This episode is a conversation with Patrick Eng, the resident SEO expert at DD, about the common SEO challenges that enrollment marketers face, and how to overcome these challenges.
Your website can be a powerful tool in your effort to generate new prospects, but only if you are thinking about your digital presence from the perspective of the user (which just happens to be what search engines are doing too). This episode is a conversation with Patrick Eng, the resident SEO expert at DD, about the common SEO challenges that enrollment marketers face, and how to overcome these challenges.
About the Interviewee
Patrick is the Head of Marketing Technology (and resident SEO expert) at DD — an enrollment marketing technology agency that partners with undergraduate and graduate institutions to help them recruit new students online.
Hosted by Zach Busekrus
Zach is the Director of Marketing Strategy at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys developing and executing content marketing strategies. He regularly writes blog articles, creates eBooks and guides, produces short videos for our nonprofit clients. Zach is passionate about creating innovative and engaging content that exceeds our client’s marketing goals—he loves a good challenge! When he’s not in the office, he enjoys discussing life’s quandaries over coffee (or a good bourbon) with friends, earning splat points at Orange Theory, and planning his wedding!
Click here to listen to this podcast on the Enrollify website
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