Communicate the Uniqueness of your International School

InspirED
Marketing Strategy

Focus on the core aspects of your international school in order to communicate its uniqueness.

Can you communicate well what exactly sets your international school apart from other international schools?

SchoolHouse Summary: In this article, Liza Fisher Norman from InspirED breaks down how to hone in on your school’s distinguishing characteristics, those things that really make it unique. For school marketers, how you describe your school from the get-go can help prospective families make their decision. What are the core values of your international school? What is the vision of your school? What are the aspects that really make it unique?

Essentially, these aspects make up your school’s brand, your school’s personality. The more you’re able to think through your school’s brand, the better you will be able to articulate its uniqueness. Get the full low down in the article below:

Click here to continue reading the full article.

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InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

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InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

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