Is Your Tagline a Marketing Crutch?

InspirED
Content Marketing

How can you speak to your audience with consistency? It's simple: craft brand messages that you can use across multiple channels, endlessly.

Have you considered how to best use your school’s tagline? Does it fully communicate your international school’s brand?

SchoolHouse Summary: How can you communicate and captivate your audience with consistency? Brand messages. Brand messages are essentially compelling, skilfully written messages about your school in multiple contexts. These can be applied to any channel in your marketing strategy, whether it be on social media, in magazines, or admissions marketing. Read his full thoughts on the matter in the article below:

Click here to read the full article.

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

Brief Guide to Content Marketing Metrics

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Brief Guide to Content Marketing Metrics

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[PODCAST] Words Really Matter — Ideas How Schools Can Develop BETTER Conversations

<img width="800" height="534" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Words-Really-Matter-—-Ideas-How-Schools-Can-Develop-BETTER-Conversations-1024x683.jpg" class="attachment-large size-large" alt="[PODCAST] Words Really Matter — Ideas How Schools Can Develop BETTER Conversations" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Words-Really-Matter-—-Ideas-How-Schools-Can-Develop-BETTER-Conversations-1024x683.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Words-Really-Matter-—-Ideas-How-Schools-Can-Develop-BETTER-Conversations-300x200.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Words-Really-Matter-—-Ideas-How-Schools-Can-Develop-BETTER-Conversations-768x512.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Words-Really-Matter-—-Ideas-How-Schools-Can-Develop-BETTER-Conversations-1536x1024.jpg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Words-Really-Matter-—-Ideas-How-Schools-Can-Develop-BETTER-Conversations-500x333.jpg 500w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Words-Really-Matter-—-Ideas-How-Schools-Can-Develop-BETTER-Conversations.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" />

Podcast

[PODCAST] Words Really Matter — Ideas How Schools Can Develop BETTER Conversations

How can your school develop a more personalised communication experience? Here are a few ideas that can help your school in developing more empathetic and engaging conversations.

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Learning From Popular Television: 5 Key Story Structure Elements

<img width="780" height="438" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Learning-from-Popular-Television-5-Key-Story-Structure-Elements.png" class="attachment-large size-large" alt="Learning From Popular Television: 5 Key Story Structure Elements" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Learning-from-Popular-Television-5-Key-Story-Structure-Elements.png 780w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Learning-from-Popular-Television-5-Key-Story-Structure-Elements-300x168.png 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Learning-from-Popular-Television-5-Key-Story-Structure-Elements-768x431.png 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Learning-from-Popular-Television-5-Key-Story-Structure-Elements-500x281.png 500w" sizes="(max-width: 780px) 100vw, 780px" />

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Learning from Popular Television: 5 Key Story Structure Elements

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SchoolHouse Academy

SchoolHouse Academy