Shanghai American School’s New Award Winning Logo

InspirED
Design & Branding

What does an award-winning logo look like? Developing your visual brand is important enough in creating awareness and trust.

An award series we’re inspired by is the Brilliance Awards, hosted by InspirED School Marketers. An award-winner in 2019 in the Special Event and Logo categories, Shanghai American School’s creativity is an example of how a school’s brand identity can be communicated consistently across multiple channels.

SchoolHouse Summary: Shanghai American School’s Director of Marketing and Communications, Kevin Lynch discussed how valuable the process of working with partners who could sit in the shoes of their primary audience: prospective families. Firebelly, the design firm behind their logo, visited Shanghai multiple times for the project and shared reflective and formal experiences, Kevin Lynch mentioned. This process was key to informing the design of an entire brand identity.

Read the entire case study on InspirED here.

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InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

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InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

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[PODCAST] How to Brand Your Private School’s Social Media

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