[TOOLS] WISTIA’S Reach & Retarget: Now With Google Ads

You know your audience is out there and you want to connect with them. Your school’s content is high quality and deserves to be seen by the right people. But despite your greatest efforts to expand your reach on social media, you keep missing your audience. What can you do now?

SchoolHouse Summary: Wisita is a key component of our SchoolHouse Connect suite of technology solutions. One of the most powerful video marketing tools we’ve seen out there comes from Wistia’s brand new integration, called Reach and Retarget. When your school has come out with new marketing videos or teacher recruitment content but you’re having trouble meeting your audience at the right time, what your strategy needs is more data.

Reach and Retarget’s integrations with Facebook and Google can help you find your audience and help your audience find you much faster. You can target a specific audience with tailored ads and messaging. Different social media channels are used differently by different audiences. Students might use a certain social media channel, while parents use a different social media channel. Not only that, understanding the psychographics – their lifestyles, traits, interests, values, and opinions – can help target the families you want to engage with in a smarter way. So diversifying when and where people can experience your school in the way they want is key. 

Wistia discusses the nitty gritty, key features of Reach & Retarget, and how to leverage your own viewer data and control. Learn more about how you can align Wistia viewer data with your marketing and communication goals and strategy, so that you, as a school marketer, can spend more time developing quality content and reaching the families that fit your school.

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