Part of my personal expertise is to comment on and broadly describe the trends associated with the employment market in Australia. Having been in people strategy, talent management and executive search for more than 25 years, I cannot think of a more turbulent employment market than that faced by both employers and employees as a result of the COVID-19 pandemic.
It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. The very best schools focus their efforts in areas where they have a clear advantage and pass on everything else.
The world has been upended by the rise of social media and with it so has communication and marketing at your school. This is good, but it also means change. Schools don’t like change very much. Change is hard.
The central question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams — and their members — when they themselves do not have any domain expertise in marketing.
Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy.
This article outlines which KPIs are critical for school content marketing and to judge how effective an organisation is at achieving key objectives.
This article details how we can use social media for recruiting with your Digital marketing expert, HR and Culture team.
Do yearbooks have a place in an increasingly online world? The answer is a resounding yes!
We give you the ins and outs of topic clusters and how that relates to your content marketing strategy
Have you wondered why brands use buyer personas in their strategy? We take a closer look at how you can implement this in School Marketing.
At the start of the academic year, it’s time to look at your progress over the past year and begin preparations for the year ahead.
As the holidays inch closer, we look at how you can use your social media channels to your advantage!
The SchoolHouse Agency
Teacher’s Estate
Singapore 787734
+65-96228762
alex@schoolhouse.agency
