Category: Advertising

[TOOLS] Facebook Video Ads: 26 Practices For Driving Conversions

Get the word out effectively with a short and concise Facebook video ad. These 26 practices encourage high conversions towards your school website.

[TOOLS] WISTIA’S Reach & Retarget: Now With Google Ads

Speak to your audience at the right place and at the right time with hyper-focused ads powered by Wistia’s latest product integration, Reach & Re-Target.

The Psychology Behind Why People Dislike Ads

More people are turning away from ads. Is it because of the ads or because what is being displayed?

[COURSE] LinkedIn Advertising for Enrollment Managers

Where can you find prospective students? Facebook and Instagram? Learn about LinkedIn and its targeted audiences to maximise your marketing efforts.

Facebook Ads: What School Marketers Can Expect in 2020

Whether you’re already using Facebook ads or debating its use, here are some key factors to consider in paid ads and how to understand key metrics in 2020.

Unlock the Power of Google Ads for Education Marketing

The hard truth is that organic traffic is not enough to land visitors. Google Ads campaigns and paid ads are equally important and can help boost the results of your Google Ads for school marketing.