Category: Content Marketing

How to Create a Higher Ed Messaging Strategy

It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance.

Brief Guide to Content Marketing Metrics

As they say, you can only expect what you inspect. So what content marketing metrics are you using to monitor your team’s progress?

Why Email Marketing is Still Important to Schools in 2022

This article shared why email marketing is significant for schools in 2022 in the upcoming years.

The critical KPIs of school content marketing

This article outlines which KPIs are critical for school content marketing and to judge how effective an organisation is at achieving key objectives.

8 Ways to Recycle Content for Enrollment Marketing

If you’ve been generating enrollment marketing content for a while, you’ve probably run out of ideas once or twice – or a lot. The secret is to recycle content. Here’s how to do it.

3 Reasons Why Your School Should be Blogging

Article explains why blogging is important and gives 3 reasons why schools should start blogging now!

20 Tips For Writing High-Converting Facebook Ad Copy

Looking for tips on writing Facebook ads that actually convert into leads? Get ahead of the crowd by following these 20 tips.

4 Fresh Content Traits that Can Improve Your School Website

Its super important to keep the content on our websites fresh and up to date.

Simple Tricks to Writing a Great School Newsletter

Newsletters are still important to schools and their stakeholders and here are a few simple tricks to writing a great school newsletter.

[PODCAST] Words Really Matter — Ideas How Schools Can Develop BETTER Conversations

How can your school develop a more personalised communication experience? Here are a few ideas that can help your school in developing more empathetic and engaging conversations.

Why Your School Needs an Elevator Pitch (and How to Write One!)

Here’s why an elevator pitch is important to school marketers and schools. These few steps can help you write an elevator pitch for your school.

Why You Need To Be Blogging Your Vlogs

In the age of video, don’t be too quick to throw your scripts away. Maximise your transcripts in the form of a blog post to supercharge your SEO.