How topic clusters can improve your content marketing strategy
We give you the ins and outs of topic clusters and how that relates to your content marketing strategy
RESEARCH INSIGHTS: International Schooling – A Question of Budget
International schooling can be expensive to most parents and can often become a budget problem as well. Here’s why international schools can be so expensive.
Benefits of Using Buyer Personas in School Marketing
Have you wondered why brands use buyer personas in their strategy? We take a closer look at how you can implement this in School Marketing.
Education Marketing: Digital Marketing Strategy vs. Traditional
Strategy both digital and traditional are important in school marketing and we find out how each works in the new day and age.
Looking ahead: Your school marketing plan for the new year
At the start of the academic year, it’s time to look at your progress over the past year and begin preparations for the year ahead.
How to Pivot Your School’s Marketing Strategy
Article speaks about how to pivot your schools marketing strategy and why it is resourceful for school marketers to understand.
Research Insights: Diversity at International Schools
This research explains why International schools should incorporate diversity and the importance of having children from different nationalities at one school
RESEARCH INSIGHTS: International Schools Infographics
Infographics based on the brand equity and brand image of International schools are detailed in this research mainly focusing on International schools in Singapore.
Inbound Marketing – Are You “All In” At Your school?
Why should school marketers go all in with this marketing strategy? Here are a few ways to go ‘All in’ with inbound marketing at your school.
Content Audits: A Simple Guide for Schools
Here’s a simple guide to walk you through the steps of a content audit for various purposes.
RESEARCH INSIGHTS: The Marketing of international Schools
This article is a research on where International schools should start to market themselves and it is a must-read for school marketers to find the best marketing tools for international schools
RESEARCH INSIGHTS: The Expat Lifecycle and the Impact on School Choices
Parents have a hard time deciding between international schools when they have an expat lifestyle. This research is based on how this impacts the decisions of foreign parents.
