Category: Marketing Strategy

RESEARCH INSIGHTS: System 1 & 2 in choosing schools

This research highlights the factors that parents consider while finalizing a school for their kids. The author believes that school brand is still very important to parents.

RESEARCH INSIGHTS: Structured verses discovery-based learning

This article highlights how local and foreign parents can have contrasting preferences when it comes to structured and discovery based learning methods at international schools

RESEARCH INSIGHTS: Assessing Quality of Teaching in International Schools

BVA BDRC Asia’s research suggests that assessing the quality of teachers at an international school is important for parents before they enroll their kids.

[TOOLS] Track Your Schools Digital Marketing in Seconds With These Handy Tools

Tools that will help you track your school’s digital marketing in seconds. This article details how to use these important tools for school marketers.

5 Reasons Why You Need a Mix of Media in Your School Marketing

Multi-channel marketing campaigns have the ability to increase engagement. Is your school adopting this strategy? Learn its benefits through this article.

Structuring a Marketing Strategy That Works

A marketing strategy may get too complicated. Construct your Strategy on a Page to ensure you’re keeping track of daily goals when marketing your school.

How to Launch a Successful Multichannel Marketing Strategy

Prospective students have enormous choices when it comes to schools. Launch a multi-channel marketing approach for a successful school marketing strategy.

[PODCAST] SMJ Podcast Introduction

Designed to equip school marketers with relevant skills, achieve your school’s marketing goals effectively by listening to this podcast.

Inbound Marketing Explained

Need an introduction to inbound marketing for schools? Look no further! Heather Venz lists the different types of inbound marketing and their relevance to schools.

[eBook] Marketing on a Shoestring Budget

You don’t need a huge budget to execute a successful marketing strategy. Find proven case studies in this eBook that worked for other school marketers!

How to Answer to the Tough Marketing Questions

When your marketing strategy involves word-of-mouth, ensure your internal community is on the same page. Craft concise answers to their concerns.

How to Generate An Endless Stream of Ideas For International School Marketing

Maintain consistent creativity with your school’s brand. Use your brand and its messaging to inspire your ideas about how to market your school today.