Category: Marketing Strategy

How to Develop Your School’s Marketing Budget

You’ve been given the go-ahead to work on your school’s marketing budget, but you don’t know where to begin. Is it, as advice tells you, with money?

[Publication] Bold School Brand

Build a brand with case studies and a simple to follow process in Bold School Brand to implement the best marketing strategies for your school.

[TOOLS] 6 Inbound Marketing Tools You Need Now

Together, these 6 tools work as a whole ecosystem to power your international school’s inbound marketing strategy.

The Ultimate List of Types of Marketing

Learning more about marketing types? Here’s a list with 41 that can help you start promoting your business or school!

ESTABLISHING YOUR SCHOOL AND TRUST’S BRAND – MY TALK AT BETT 2020

School brands don’t achieve their reputations simply by awareness. They develop trust with every stakeholder and nurture their brand over time.

Defending Your Education Brand: 4 Critical Thoughts on Managing Change

Do you have a plan in times of crisis? Learn ways to deal with crisis management and protect your brand identity with a well-executed marketing strategy.

How to Increase Student Retention with Education Marketing

Build students’ and alumni loyalty to your education brand by taking steps to improving the marketing strategy for your school.

How to Run a Successful Grassroots Marketing Campaign

A grassroots marketing campaign targets a small group of your audience. Engage your audience with a marketing campaign that has a lasting first impression.

Brand Authority: Finding and Proving Your Sweet Spot

Brand authority takes time to build. Focus on three things that make your brand unique and start from there! It’s a challenge you don’t have to face alone.

One Undeniable Reason for Inbound Marketing

Gain the trust of prospective students through the core strategy of inbound marketing. Answer their questions and provide solutions before they even ask.

Enrollment Marketing Personas: Speaking Their Language

Connect with your audiences in a way that resonates deeply. Understand the people behind data you collect can help you create consistent, focused content.

The Case For Modern Marketing In Schools

School marketing is not traditional marketing. It’s about building relationships and gaining trust. Transform your marketing with this perspective.