Category: Social Media Marketing

How To Choose The Right Social Media Channels For Your School

Choose the right social media channels for your school, school branding, school marketing.

[TOOLS] Track Your Schools Digital Marketing in Seconds With These Handy Tools

Tools that will help you track your school’s digital marketing in seconds. This article details how to use these important tools for school marketers.

Using Social Media To Drive Online Enrollments

How can social media marketing drive online enrollments? Article on using social media to encourage online enrollments and increase leads to action.

Creative Ways Schools Are Using Social Media to Stay Connected

Covid-19 has pushed a lot of schools to find creative ways to stay connected with their community through social media platforms.

[PODCAST] How Story Builds YouTube Engagement

There are tons of opportunities for schools who use YouTube as a storytelling tool. Refine your international school’s marketing strategy to include it!

[TOOLS] 5 Steps to Master Google Analytics

Manage your marketing strategies efficiently with your newly mastered skills gained from Google Analytics. These are five steps to help you be on your way!

[SURVEY] Schools and Social Media

School Marketing Journal’s inaugural survey gives schools a rough gauge of key changes and trends occurring in school marketing and social media.

5 Things You’re Doing on Facebook That Are Costing You Followers

Increase your social media engagement by understanding the unspoken rules of social media. What could be affecting your follower count? Read on to find out

[TOOLS] HOW TO CUSTOMIZE Google Analytics for School Marketers

Looking at all the data on Google Analytics can be daunting. View the most important data quickly with these 7 vital customizations for school marketers.

Facebook Ad Formats: Which Are Best?

Most school marketers use Facebook ads in their marketing campaigns. Which formats are best to drive traffic to your school website? Find out more here.

[TOOLS] Facebook Video Ads: 26 Practices For Driving Conversions

Get the word out effectively with a short and concise Facebook video ad. These 26 practices encourage high conversions towards your school website.

[TOOLS] The 14 Most Important Metrics to Track WITH GOOGLE ANALYTICS

Get the full detailed report of a visitor’s activity on your school website by tracking these 14 most important conversion metrics using Google Analytics.