Category: Social Media Marketing

Social Media, by Itself, Will Not Help Your Enrollment Efforts

Social media strategies improve retention, engagement and recruitment of prospective and current families at your schools.

How to Use Twitter to Increase Student Enrollment

If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help increase student enrollment.

17 Promotion Tactics to Include in Your Social Media Strategy

Gaining readership, following, or an audience for your content is a skill. Invest in promotion tactics and maximize your school following now.

[GUIDE] A Beginner’s Guide to Social Media

Create a great social media strategy for your school. Engage current and prospective families on a consistent basis using this eBook from HubSpot.

[eBook] #Hashtags: Your Social Media Secret Weapon

Your Social Media Secret Weapon. Caylor Solutions Ebooks

The Key to Social Media Success: Marketing Like a Media Company

Media companies use digital marketing strategies that engage and deliver value to their audiences. What can school marketers learn from them?

3 Important Facebook Updates: What School Marketers Need to Know

As a school marketing advertising on Facebook, it is important to be kept up to date on the website’s development. Here are 3 we think might appeal to you!

[COURSE] Social Media Strategy Certification Course

Build your social media strategy using HubSpot’s free online video course, Social Media Strategy Certification.

[COURSE] LinkedIn Advertising for Enrollment Managers

Where can you find prospective students? Facebook and Instagram? Learn about LinkedIn and its targeted audiences to maximise your marketing efforts.

How to Write and Use Alt Text Tags on Instagram

Alt text tags are useful as they give the Instagram algorithm more information. How do you write and use them to your advantage? Read on to learn more.

Why Enrollment Marketers Should Take a Systematic Approach to Organic Social Media

Planning social media content for your school can take hours you can’t waste. Follow this routine to eliminate doubts about shared content and save time.

Facebook Ads: What School Marketers Can Expect in 2020

Whether you’re already using Facebook ads or debating its use, here are some key factors to consider in paid ads and how to understand key metrics in 2020.