Category: Video Marketing

7 Tips for Creating a Video Series On a Budget

Creating a high-quality video for your school on a budget? We share how you can stick to a budget with ease.

Crafting a Social Video Strategy

What goes into crafting a Social Video Strategy for your school or business? We find out more.

Debunking 5 Myths About Video Marketing

Using video in your marketing strategy is crucial and we debunk 5 myths that businesses have had about it!

[PODCAST] How To Use Personalised Video to Grow Your Business

Personalised videos can leave your prospective students with a lasting impression. George B Thomas shares how you can use it to your advantage.

[PODCAST] How To Use Video For Conversion, Activation and Advocacy

In this podcast, Matt Barnett shares tips on how to effectively use personalised video messaging to generate conversions, activation and advocacy.

9 SEO Tips For Video Content Marketing

Those keen to step up their game in video content marketing can trust on a few tried and tested formulas that work.

[PODCAST] Video Strategy And Personal Branding

Video is at the main marketing strategy for school marketers these days. Why is video so important? Find out more by listening to expert Rich Cardona.

How to Increase Your Video Watch Time Using Open Loops

Create a lasting impression to hook your audience. Ben renames the Zeigarnik effect open loops, which he claims will increase your videos’ watch time.

Should Your School Website Contain Video?

This article details why schools should include videos in their school websites.

How to Work With a Production Company to Create a School Video

Article details how to work on creating school marketing videos with the help of Production companys

[PODCAST] How To Design A Video Strategy That Leads To Action

Want to market your international school with video? Crafting an efficient video strategy is a good way to start. Find out how you can utilise YouTube too.

10 Tips for LinkedIn Native Video

LinkedIn is an incredible tool for marketing your international school. Here are 10 tips that will help you effectively reach out to prospective parents.