Shepherding the Parent Experience in Admissions
Making a good first impression on prospective families is a sure-fire way to win trust. Improve parents’ experience by personalizing outreach at all stages.
Facebook Ads: What School Marketers Can Expect in 2020
Whether you’re already using Facebook ads or debating its use, here are some key factors to consider in paid ads and how to understand key metrics in 2020.
7 Ways to Increase Productivity with a Small School Marketing Team
School marketing teams tend to run small, so collaboration is key to prevent burnout. Consider how you can manage your team and time effectively.
How Frequently Should I Publish on Social Media?
Each social media platform needs a different publishing frequency. Optimise your school’s social media marketing strategy by creating a schedule with this guide.
11 Worst SEO Mistakes School Marketers are Making in 2020
Once you’ve started using SEO as a marketing strategy, assess mistakes in your strategic keywords and internal link structure, and learn how to avoid them.
Audience-Centric Enrollment Marketing
Your target audience finds you rather than stumbling on your organization out there. Strategically reach your audience with audience-centric marketing.
Unlock the Power of Google Ads for Education Marketing
The hard truth is that organic traffic is not enough to land visitors. Google Ads campaigns and paid ads are equally important and can help boost the results of your Google Ads for school marketing.
10 Best FAQ Plugins for WordPress
Eliminate any doubts with FAQs. Here are 10 of the best WordPress plugins to help you continue building an effective website for your international school!
Best Strategies for Using Facebook in Education Marketing
Like most schools, your school’s marketing strategy likely includes Facebook. But how can your school use Facebook better and smarter?
Raising Brand Awareness for your school
Wondering how to improve the awareness of your school’s brand? Developing a strategy for communicating and positioning your school’s brand is key.
How to Develop Your School’s Marketing Budget
You’ve been given the go-ahead to work on your school’s marketing budget, but you don’t know where to begin. Is it, as advice tells you, with money?
Metrics That Matter
Learn the effectiveness of marketing metrics and how it affects decisions made for enrolment marketing. Chris Ivey talks about his experience as principal.
