Back to School: 5 Events to Plan for in the Months Ahead


Back to school is a critical time for school marketers. Focus your team’s marketing strategies on these 5 events to maximize this period.
17 Actionable Ways to Tell Stories on Social Media for School Marketing


Social Media is the perfect platform to tell your brand story but how do you show your personality across multiple platforms? We explore 17 ways you can do that for School Marketing.
Debunking 5 Myths About Video Marketing


Using video in your marketing strategy is crucial and we debunk 5 myths that businesses have had about it!
RESEARCH INSIGHTS: International Schooling – A Question of Budget


International schooling can be expensive to most parents and can often become a budget problem as well. Here’s why international schools can be so expensive.
Benefits of Using Buyer Personas in School Marketing


Have you wondered why brands use buyer personas in their strategy? We take a closer look at how you can implement this in School Marketing.
Why Keyword Research is Critical for School Marketing SEO Success


Keyword research is still a requirement for conducting search engine optimization (SEO).
Education Marketing: Digital Marketing Strategy vs. Traditional


Strategy both digital and traditional are important in school marketing and we find out how each works in the new day and age.
8 Ways to Recycle Content for Enrollment Marketing


If you’ve been generating enrollment marketing content for a while, you’ve probably run out of ideas once or twice – or a lot. The secret is to recycle content. Here’s how to do it.
Hosting an Interactive Q&A Session


How do you interact with your audience in a virtual environment? Schools can utilise live Q&A sessions to reach their audience and we take a look at how.
Looking ahead: Your school marketing plan for the new year


At the start of the academic year, it’s time to look at your progress over the past year and begin preparations for the year ahead.
Social Media Audit: 5 Tips For School Marketers


Need to conduct a social media audit and don’t know where to start? We give you 5 simple tips to help you in the process.
How to maximise your school’s social media during the Christmas break


As the holidays inch closer, we look at how you can use your social media channels to your advantage!